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# Meta used AI coding to give Facebook's power users their own apps
- URL: https://www.signalful.com/meta-used-ai-coding-to-give-facebook-s-power-users-their-own-apps/
- Published: 2026-10-02T14:41:31.000Z
- Updated: 2026-10-09T20:31:08.000Z
- Description: Meta now builds small apps just for Facebook's power users, because AI made them cheap enough to be worth it.
- Author: Signalful Editorial
- Tags: Builders, Meta, Jagjit Chawla, AI Coding, Product Strategy, Consumer Products, #sf-0007, #yt-TVMY4VhZZGE, #Import 2026-10-06 13:00

Lower build and coordination costs change which niche products an incumbent can justify.

Watch the full video at [https://www.youtube.com/watch?v=TVMY4VhZZGE](https://www.youtube.com/watch?v=TVMY4VhZZGE&ref=signalful.com).